Bobby Creason, a member of USS since November 2021, formerly held the role of President and CEO at a prominent Case/IH dealership. During this time, he showcased his aptitude for driving growth and managing intricate operations. He was also an original franchise owner at Volvo Rents, highlighting his extensive expertise.

Bobby places a strong emphasis on culture and employee engagement, influenced by his early years at a highly esteemed construction company, acknowledged by Forbes as one of the best places to work. Over his 25-year tenure spanning retail, construction, and equipment rental, Bobby has excelled in diverse roles: from fleet management and procurement to finance, operations, and sales.